RELATIONSHIP MARKETING IN VETERINARY MEDICINE
Autores: José Antonio Soares - Katia Denise Saraiva Bresciani (Orgs.)
The organizers of this book, Professors Katia Denise Saraiva Bresciani and José Antonio Soares, have been working for quite some time, providing courses and lectures on Management and Marketing in Veterinary Medicine, mainly to undergraduate, master and doctoral students.The aim is to add, improve and even fill gaps regarding the management, market knowledge and the role of the veterinarian and his collaborators in the everyday context of their clinics, hospitals, pet shops and laboratories, not precluding the rural area as well, so important to Brazil.This content reinforces the best approaches to this segment and operationalization of the companies of this field of activity. Its professionals have to be prepared in such a competitive market, without losing the sensitivity to act in the prevention, diagnosis and indicating the most suitable treatment for each case. Maintaining ethics, a good background of knowledge and developing problem-solving skills are paramount in order to bring comfort to the pets and their owners.
Applicability
This book aims to serve as a reference for Veterinary Medicine schools, just as for those ones who contemplate in their curriculum frameworks, components that deal with how to manage companies of this branch and present concepts and new ways for administrators who work in segmented areas.
Applicability
This book aims to serve as a reference for Veterinary Medicine schools, just as for those ones who contemplate in their curriculum frameworks, components that deal with how to manage companies of this branch and present concepts and new ways for administrators who work in segmented areas.
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Editora: EDITORA CRV
ISBN:978-85-444-3101-6
DOI: 10.24824/978854443101.6
Ano de edição: 2019
Distribuidora: EDITORA CRV
Número de páginas: 102
Formato do Livro: 14x21 cm
Número da edição:1
ABOUT THE ORGANIZERS
JOSÉ ANTONIO SOARES
Graduated in Administration at Fundação Karnig Bazarian (FKB), Faculdades Integradas de Itapetininga (FII), Itapetininga, São Paulo, Brasil and Graduated in Technology (Production Processes), Faculdade de Tecnologia de Itapetininga (FATEC / SO), SP, Brasil. Specialization (Lato Sensu) in Business Management / Marketing and Master in Business Administration, Centro Universitário Sant’Anna (UNISANT`ANNA), SP, Brasil. Master’s and PhD in Production Engineering, Universidade Metodista de Piracicaba (UNIMEP), Piracicaba, SP, Brazil. Coordinator of Núcleo Integrado de Estudos Superiores de Administração e Gestão (NIESAG) and Professor of Marketing and Business Management and Entrepreneurship, FKB / FII, Itapetininga, SP, Brasil. Professor of Processes of Production and Quality Control, Faculdade de Tecnologia de Itapetininga (FATEC), Itapetininga-SP, Brazil. Post-Doctoral degree in Scientific Writing in the Instituto de Educação da Universidade de Lisboa, Portugal and Instituto de Biociências de Botucatu, SP, Brasil. invited Professor, Unesp, Faculdade de Medicina Veterinária de Araçatuba SP, Brasil. Editor of two books: “Gestão Empreendedora em Medicina Veterinária” and “Marketing Estratégico em Medicina Veterinária”. Professional Master Coach pela Latin American Society of Coaching.
KATIA DENISE SARAIVA BRESCIANI
Graduated in Veterinary Medicine at Unesp, Botucatu, São Paulo, Brasil. Master’s degree in Animal Pathology and Doctor’s degree in Preventive Veterinary Medicine at Unesp, Jaboticabal, SP, Brasil. Post-Doctoral degree in Parasitology and Scientific Writing at Unesp, Botucatu, SP, Brasil; Post-Doctoral degree in Scientific Writing at Universidade de Lisboa, Portugal. Associated Professor, Unesp, Araçatuba and Jaboticabal, SP, Brasil. Professional Master Coach. Researcher of CNPq. Editor of two books: “Gestão Empreendedora em Medicina Veterinária” and “Marketing Estratégico em Medicina Veterinária”. Professional Master Coach pela Latin American Society of Coaching. Editor of four international open acess e-books: “Main Canine Protozoan Zoonosis”, “Major Zoonosis by Helminths and Ectoparasites in Dogs” and “Main Canine Parasitic Zoonosis” and Entrepreneurship and Social Responsibility in Veterinary Medicine: Concepts and Applications” by Nova Science Publishers, New York, United States of America.
PREFACE WRITER
GILSON HÉLIO TONIOLO
JOSÉ ANTONIO SOARES
Graduated in Administration at Fundação Karnig Bazarian (FKB), Faculdades Integradas de Itapetininga (FII), Itapetininga, São Paulo, Brasil and Graduated in Technology (Production Processes), Faculdade de Tecnologia de Itapetininga (FATEC / SO), SP, Brasil. Specialization (Lato Sensu) in Business Management / Marketing and Master in Business Administration, Centro Universitário Sant’Anna (UNISANT`ANNA), SP, Brasil. Master’s and PhD in Production Engineering, Universidade Metodista de Piracicaba (UNIMEP), Piracicaba, SP, Brazil. Coordinator of Núcleo Integrado de Estudos Superiores de Administração e Gestão (NIESAG) and Professor of Marketing and Business Management and Entrepreneurship, FKB / FII, Itapetininga, SP, Brasil. Professor of Processes of Production and Quality Control, Faculdade de Tecnologia de Itapetininga (FATEC), Itapetininga-SP, Brazil. Post-Doctoral degree in Scientific Writing in the Instituto de Educação da Universidade de Lisboa, Portugal and Instituto de Biociências de Botucatu, SP, Brasil. invited Professor, Unesp, Faculdade de Medicina Veterinária de Araçatuba SP, Brasil. Editor of two books: “Gestão Empreendedora em Medicina Veterinária” and “Marketing Estratégico em Medicina Veterinária”. Professional Master Coach pela Latin American Society of Coaching.
KATIA DENISE SARAIVA BRESCIANI
Graduated in Veterinary Medicine at Unesp, Botucatu, São Paulo, Brasil. Master’s degree in Animal Pathology and Doctor’s degree in Preventive Veterinary Medicine at Unesp, Jaboticabal, SP, Brasil. Post-Doctoral degree in Parasitology and Scientific Writing at Unesp, Botucatu, SP, Brasil; Post-Doctoral degree in Scientific Writing at Universidade de Lisboa, Portugal. Associated Professor, Unesp, Araçatuba and Jaboticabal, SP, Brasil. Professional Master Coach. Researcher of CNPq. Editor of two books: “Gestão Empreendedora em Medicina Veterinária” and “Marketing Estratégico em Medicina Veterinária”. Professional Master Coach pela Latin American Society of Coaching. Editor of four international open acess e-books: “Main Canine Protozoan Zoonosis”, “Major Zoonosis by Helminths and Ectoparasites in Dogs” and “Main Canine Parasitic Zoonosis” and Entrepreneurship and Social Responsibility in Veterinary Medicine: Concepts and Applications” by Nova Science Publishers, New York, United States of America.
PREFACE WRITER
GILSON HÉLIO TONIOLO
PHD, Full Professor of Departamento de Medicina Veterinária Preventiva e Reprodução Animal – Universidade Estadual Paulista (Unesp), Faculdade de Ciências Agrárias e Veterinárias, Jaboticabal, São Paulo, Brasil.
LIST OF CONTRIBUTORS
NADIA KASSOUF PIZZINATTO
(special collaborator)
Doctor, Master and Specialist in Administration (School of Business Administration of São Paulo, Fundação Getúlio Vargas –
EAESP/FGV). Economist and Administrator (Unimep). Professor of the Doctoral Program in Administration-PPGA-UNIMEP. Author and co-author of books and scientific articles in the area of marketing: in specific sectors, marketing research and relationship marketing. Marketing consultant and researcher.
LIST OF CONTRIBUTORS
NADIA KASSOUF PIZZINATTO
(special collaborator)
Doctor, Master and Specialist in Administration (School of Business Administration of São Paulo, Fundação Getúlio Vargas –
EAESP/FGV). Economist and Administrator (Unimep). Professor of the Doctoral Program in Administration-PPGA-UNIMEP. Author and co-author of books and scientific articles in the area of marketing: in specific sectors, marketing research and relationship marketing. Marketing consultant and researcher.
ANA PAULA LOPES SANTANA
Master Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
BRUNA REZENDE SILVA MARTINS DE OLIVEIRA
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
BRUNO CÉSAR MIRANDA OLIVEIRA
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
CAROLINA BRUNO BARBOSA
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
DANIEL JOSÉ HOFFMANN
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
DAYRINE CANDIDO SANTOS
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
ELÍS DOMINGOS FERRARI
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
FERNANDO FRANCO POLIZEL
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
FLÁVIO SADER CORBUCCI
Student of Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
JAMILA CRISTINA BAPTISTELLA
BRUNA REZENDE SILVA MARTINS DE OLIVEIRA
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
BRUNO CÉSAR MIRANDA OLIVEIRA
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
CAROLINA BRUNO BARBOSA
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
DANIEL JOSÉ HOFFMANN
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
DAYRINE CANDIDO SANTOS
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
ELÍS DOMINGOS FERRARI
Master Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
FERNANDO FRANCO POLIZEL
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
FLÁVIO SADER CORBUCCI
Student of Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
JAMILA CRISTINA BAPTISTELLA
PHD, Doctor’s degree in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
JULIA CESTARI PIERUCCI
Master Student Graduate Program in Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Ciências Agrárias e Veterinárias, Jaboticabal, São Paulo, Brasil.
KARLINE TIKAE TANI
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
LUCAS VINICIUS SHIGAKI DE MATOS
Doctoral Student Graduate Program in Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Ciências Agrárias e Veterinárias, Jaboticabal, São Paulo, Brasil.
LUCIANA PRANDO
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
LUIZ DA SILVEIRA NETO
JULIA CESTARI PIERUCCI
Master Student Graduate Program in Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Ciências Agrárias e Veterinárias, Jaboticabal, São Paulo, Brasil.
KARLINE TIKAE TANI
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
LUCAS VINICIUS SHIGAKI DE MATOS
Doctoral Student Graduate Program in Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Ciências Agrárias e Veterinárias, Jaboticabal, São Paulo, Brasil.
LUCIANA PRANDO
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
LUIZ DA SILVEIRA NETO
PHD, Professor of Universidade Federal do Tocantins (UFT), Tocantins, Brasil.Doctor’s degree in in Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Ciências Agrárias e Veterinárias, Jaboticabal, São Paulo, Brasil.
MARCEL GAMBIN MARQUES
Master Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
MARIELE FERNANDA DA CRUZ PANEGOSSI
Master Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
MONALLY CONCEIÇÃO COSTA DE AQUINO
Doctoral Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
SAULO HUDSON NERY LOIOLA
Student of Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
THIAGO LUÍS MAGNANI GRASSI
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
WALTER BERTEQUINI NAGATA
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
WILLIAN MARINHO DOURADO COELHO
MARCEL GAMBIN MARQUES
Master Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
MARIELE FERNANDA DA CRUZ PANEGOSSI
Master Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
MONALLY CONCEIÇÃO COSTA DE AQUINO
Doctoral Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
SAULO HUDSON NERY LOIOLA
Student of Veterinary Medicine Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária Araçatuba, São Paulo, Brasil.
THIAGO LUÍS MAGNANI GRASSI
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
WALTER BERTEQUINI NAGATA
Doctoral Student Graduate Program in Animal Science Universidade Estadual Paulista (Unesp), Faculdade de Medicina Veterinária, Araçatuba, São Paulo, Brasil.
WILLIAN MARINHO DOURADO COELHO
PHD, Professor of Departamento de Biologia e Zootecnia, Universidade Estadual Paulista (Unesp), Faculdade de Engenharia, Ilha Solteira, São Paulo, Brasil