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Capa do livro: Every second counts: <BR>The use of TikTok in science communication

Every second counts:
The use of TikTok in science communication

Autores: Sabrina dos Santos Serafim - Marcelo Borges Rocha - Grazielle Rodrigues Pereira

This work addresses the need to rethink the relationship between the scientific production developed in academia and its dissemination to a non-specialized public through social media. It emphasizes that scientific dissemination goes beyond visually appealing approaches and scientific jargon translation. Effectively connecting science and society is a challenge, and scientific dissemination becomes a powerful tool, mainly when guided by theoretical and methodological frameworks that foster horizontal dialogue with the public. Seeking to start a fruitful and continuous conversation on science in the digital world, the book explores the dynamics of social networks and media and their influence on science and public communication, pointing out their transformative potential and the challenges presented—from algorithmic filtering to the increasing use of social media by researchers. Throughout its six chapters, the book proposes a shift in how scientific dissemination practices are perceived, aiming to spark debates and reflections while offering a solid foundation for future discussions. Whether you are a novice reader or an experienced researcher, this work provides a gateway to a deeper understanding of scientific dissemination on social media, with a particular focus on the potential of TikTok.

Disponibilidade: 2 Dia(s)
+ Prazo de Frete

Editora: EDITORA CRV
ISBN:978-65-251-7425-9
ISBN DIGITAL:978-65-251-7423-5
DOI: 10.24824/978652517425.9
Ano de edição: 2024
Distribuidora: EDITORA CRV
Número de páginas: 92
Formato do Livro: 14x21 cm
Número da edição:1

PRESENTATION - 13
PREFACE - 15
INTRODUCTION - 17
CHAPTER 1 SCIENCE COMMUNICATION AND SCIENCE PUBLIC COMMUNICATION - 25
CHAPTER 2 THE AGE OF ONLINE SOCIAL NETWORKS - 35
CHAPTER 3 SCIENCE COMMUNICATION ON ONLINE SOCIAL NETWORKS - 43
CHAPTER 4 TIKTOK: the social media platform - 47
CHAPTER 5 SCIENTIFIC CONTENT FOR TIKTOK - 55
CHAPTER 6 CHALLENGES AND CONCERNS WHEN USING TIKTOK - 59
FINAL REMARKS - 65
REFERENCES - 67
INDEX - 85
ABOUT THE AUTHORS - 89

SABRINA DOS SANTOS SERAFIM

She holds a Bachelor's degree in Social Communication, majoring in Public Relations, from UERJ. Master’s degree by Postgraduate Program in Education, Management and Dissemination in Biosciences - PPG MP-EGeD/UFRJ. Specialist in Business Management from Ibmec/RJ. Member of the Laboratory of Neuroscience, Design and Science Communication - SINAPSE LAB/IFRJ research group. Marketing professional with over 10 years of experience.

MARCELO BORGES ROCHA

He holds a Bachelor's degree in Biological Sciences from UFRJ. Master's degree in Educational Technology for Health and PhD in Zoology, both from UFRJ. Professor in the Graduate Science, Technology, and Education program at CEFET/RJ. Coordinator of the Laboratory for Science Communication and Science Teaching - LABDEC/CEFET. Conducts research in the fields of Science Communication and Environment.

GRAZIELLE RODRIGUES PEREIRA

She holds a Bachelor's degree in Physics from UFRRJ. Master's degree in Sciences from Oswaldo Cruz Institute/FIOCRUZ and Ph.D. in Biological Sciences (Biophysics) from UFRJ. Full Professor at IFRJ and Director of Education at IFRJ’s Mesquita Campus. Leader of the research group at the Laboratory of Neuroscience, Design, and Science Communication - SINAPSE LAB/IFRJ. Conducts research in the fields of Science Communication and Neuroscience.